"She Said Yes" Beer Label
In the winter of 2021, Hayley’s older brother, Brett, asked her to be a part of his special day by creating a custom beer label that would be cracked open post-proposal to the love of his life. Brett requested a romantic colour palette, heart-felt messaging, and a nod to the couple’s first date—playing Yahtzee together at a brewery. Hayley thoughtfully combined the couple's personalities by using sturdy, assertive typography, and a delicate yet confident color palette that paired thoughtfully with the contents of the can—a blueberry sour. Hayley incorporated the zig zag pattern displayed on the Yahtzee game box, expressing the sentimental value to the couple as well as their lively character. Brewed with love. Cheers to the incredible couple!