With over 45 years in the construction business, Brian Schmidt dove head-first into his passion for woodworking by establishing Schmidt Cedarworks in mid-2020. With driving dedication and creativity, Brian has grown to offer a multitude of custom, handcrafted wood products, ensuring their customers are provided with beautiful, unique, and quality home goods. Taking inspiration directly from the Cedar Tree, Schmidt Cedarworks represents individuality, and everlasting, simplistic beauty. The branding called for an identity that radiated the business’s character—timeless charm, playfulness, and durability. Hayley aimed to capture the lush allure of nature and communicate sustainability. The colours of the design command the buyers attention, by standing out atop the neutral shades of the wood.